Chief Marketing Officer

POSITION:

Chief Marketing Officer

COMPANY:

A private equity-backed multi-brand omnichannel marketer and supplier of light equipment and productivity-enhancing and marketing consumables to the automotive collision, mechanical repair, and dealership industries.

REPORTS/RELATIONSHIPS:

The Chief Marketing Officer (CMO) reports to the President and leads a team of direct reports, while also working collaboratively with the Senior Leadership Team.

BASIC FUNCTIONS:

The CMO is responsible for developing and executing on the company’s overall brand architecture and marketing strategy.

Specific duties will include, but not necessarily be limited to:

  • Create an appropriate enterprise-wide brand architecture.
  • Develop marketing plans and appropriate strategies for each of the brands.
  • Enhance and maintain the brands’ websites.
  • Develop and execute on an appropriate catalogue schedule.
  • Develop and track relevant KPIs to measure impact and effectiveness of catalogue, SEO optimization, and other marketing initiatives.
  • Build and lead a high-performing team to support the brand architecture and all marketing initiatives.
  • Serve as a key member of the executive leadership team that drives growth and margin across the business.

REQUIREMENTS:

  • Demonstrated experience building and leading a comprehensive marketing program across multiple brands.
  • Prior blend of B2B and B2C marketing experience; experience in auto body collision and repair markets or adjacent industries is a plus.
  • Classic training in a best-in-class consumer goods company.
  • Experience leading digital marketing, including SEO.
  • An entrepreneurial mindset and experience in a high-growth, middle-market company environment.
  • Able to work onsite; currently located in the greater Chicago area.
  • College degree required, preferably in a related field.

COMPENSATION:

Compensation will be commensurate with experience including a competitive base salary, bonus opportunity, and participation in the company’s MIP/equity plan as well as a competitive benefits package.

CONTACT INFORMATION:

Robin Bagby,
Senior Associate
704.377.0362