POSITION:
Chief Marketing Officer
COMPANY:
A private equity-backed multi-brand omnichannel marketer and supplier of light equipment and productivity-enhancing and marketing consumables to the automotive collision, mechanical repair, and dealership industries.
REPORTS/RELATIONSHIPS:
The Chief Marketing Officer (CMO) reports to the President and leads a team of direct reports, while also working collaboratively with the Senior Leadership Team.
BASIC FUNCTIONS:
The CMO is responsible for developing and executing on the company’s overall brand architecture and marketing strategy.
Specific duties will include, but not necessarily be limited to:
- Create an appropriate enterprise-wide brand architecture.
- Develop marketing plans and appropriate strategies for each of the brands.
- Enhance and maintain the brands’ websites.
- Develop and execute on an appropriate catalogue schedule.
- Develop and track relevant KPIs to measure impact and effectiveness of catalogue, SEO optimization, and other marketing initiatives.
- Build and lead a high-performing team to support the brand architecture and all marketing initiatives.
- Serve as a key member of the executive leadership team that drives growth and margin across the business.
REQUIREMENTS:
- Demonstrated experience building and leading a comprehensive marketing program across multiple brands.
- Prior blend of B2B and B2C marketing experience; experience in auto body collision and repair markets or adjacent industries is a plus.
- Classic training in a best-in-class consumer goods company.
- Experience leading digital marketing, including SEO.
- An entrepreneurial mindset and experience in a high-growth, middle-market company environment.
- Able to work onsite; currently located in the greater Chicago area.
- College degree required, preferably in a related field.
COMPENSATION:
Compensation will be commensurate with experience including a competitive base salary, bonus opportunity, and participation in the company’s MIP/equity plan as well as a competitive benefits package.
