Vice President, Corporate Communications


Vice President, Corporate Communications


Headquartered in Charlotte, NC, Tepper Sports & Entertainment (TSE) is one of the fastest-growing companies in the industry. It owns and operates two sports teams, including the NFL’s Carolina Panthers, Charlotte FC, an MLS expansion club that began play in 2022, and Bank of America Stadium.

In 1993, NFL owners unanimously selected the Carolinas as the 29th NFL franchise and the first expansion team since 1976. As a result, the Carolina Panthers began to play in 1995, with their first game in Canton, OH, in the annual AFC-NFC Hall of Fame Game. Over the last 25 years, the Panthers have been a highly successful team on the field, winning multiple NFC South Division titles and playing in two Super Bowls.

Since 1996, Bank of America Stadium, located in uptown Charlotte, has been home to the Panthers. The 75,412-seat, privately financed, open-air, and natural grass stadium was specifically designed for football. Bank of America Stadium currently serves as a self-contained headquarters for the Carolina Panthers, Charlotte FC, and includes training facilities, practice fields, and administrative offices.

Equally successful off the field, the organization is a highly respected, well-regarded, professionally managed sports franchise. Since their beginning, the Carolina Panthers and Charlotte FC have been known for providing customers/fans with superior service. They are recognized as an excellent employer, an outstanding corporate citizen, and community partner.

Tepper Sports & Entertainment (TSE) organization is also in the process of transforming itself into a broader sports and entertainment company. Initial steps include hosting and co-producing music concerts, festivals, additional sporting events, and meetings and conferences – building on its current base of college football games and international soccer games.


This position will report directly to the Chief Communications Officer.


The Vice President, Corporate Communications works to advance Tepper Sports & Entertainment (TSE) as a trusted brand driven by our values and our people. This role provides strategic counsel to the executive team while leading a center of excellence for Corporate Communications with outstanding capabilities in a broad range of communications including public relations, social and digital media, brand management, performance marketing, and crisis response expertise. This individual will be responsible for leading crisis communications, the executive visibility strategy, media and speaker training, internal and external stakeholder communications, and working in collaboration with Human Resources to inspire employee engagement. Additionally, this person will also be responsible for establishing metrics and measurement plans to monitor the effectiveness of corporate communication.
Specific duties will include, but not necessarily be limited to:

  • Develop and implement communication strategies in support of the company’s vision, purpose, values, and strategic framework.
  • Drive alignment of communication deliverables among key stakeholders.
  • Provide high-level proactive and reactive communications counsel and guidance to the executive team.
  • Mobilize a team of marketing and communications professionals specializing in employee communications, public relations, social/digital, branding, event production, employee meetings, and executive branding.
  • Lead executive visibility and positioning strategy.
  • Lead crisis communications and reputation-protection initiatives.
  • Direct the design, creation, and production of all employee and stakeholder communication campaigns to reinforce business priorities and employee engagement events.
  • Serve and collaborate as a strategic partner and consultant to internal stakeholders across the TSE portfolio.
  • Advise the executive team on new and emerging communication opportunities, as applicable.
  • Direct and implement the creation of talking points, memos, and other written correspondence, as needed, for the executive team.
  • Research, vet, retain, and direct the use of outside services and vendor relationships and contracts.
  • Oversee communications budget in support of TSE objectives.


  • 10+ years in a senior-level corporate communications role, ideally supporting a consumer brand product, service, or experience.
  • Strong business acumen and ability to assimilate quickly into new management teams.
  • Exemplary communication skills, both oral and written.
  • Bachelor’s degree in communications or related field strongly preferred.


Shana Plott, CEO