Chief People Officer, Goodwill Industries of Northwest North Carolina


Headquartered in Winston-Salem, NC, Goodwill Industries of Northwest North Carolina (“Goodwill”) has served the community since 1926. The organization employs more than 1,100 team members who are dedicated to their mission of providing employment and training services that help people find jobs and reach financial stability. With 50 retail stores, 20 career centers, and dozens of attended donation centers across a 31-county territory, Goodwill is a complex enterprise offering a wide range of career opportunities. Goodwill makes a difference in the lives of the individuals they serve and, in turn, in the community.

Goodwill’s business operations provide stability to the organization that is not always enjoyed by nonprofit organizations solely funded by outside sources. Employees enjoy excellent benefits and a unique work environment that is professional, fast paced, and fulfilling. Goodwill’s values shape the culture and guide employees’ interactions with program participants, customers, and each other. Employees’ shared commitment to Living the Mission; Promoting Teamwork; Driving Improvement; Taking Responsibility for Actions and Behaviors; and Respecting and Appreciating Others is what makes Goodwill successful and inspires all that they do.

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The Chief People Officer reports to ­­­­the President and Chief Executive Officer and serves as a member of the executive leadership team. The Chief People Officer (“CPO”) leads the Human Resources, Talent Acquisition, and Diversity teams. Direct reports include the Director of Human Resources and Talent Acquisition Director.


The CPO is responsible for the strategic development, direction, and implementation of the human resource and talent acquisition functions for the organization. As a trusted advisor and business partner, the CPO provides strategic counsel to leaders in support of the organizational objectives. In collaboration with the President and CEO, the CPO will provide strategic leadership in developing a comprehensive framework focused on diversity, equity, and belonging. The CPO also serves as the Equal Opportunity and Compliance Officer for the organization.

Specific duties include, but are not necessarily limited to:

  • Develop, implement, and oversee human resources strategies, policies, and programs regarding talent acquisition, retention, performance management, organizational structure, leadership continuity, compensation, benefits, and employee relations that meet organizational needs and comply with applicable laws and regulations.
  • Develop and implement a diversity and inclusion strategic plan, including annual objectives, gaps, training, hiring practices, policies, and procedures.
  • Serve as an architect in designing recruiting and retention programs in alignment with the organization’s goals and objectives.
  • Provide strategic leadership and counsel to the organization’s senior leadership team and leaders across the organization regarding key human resource needs, issues, and best practices; work closely with leaders to solve complex organizational challenges.
  • Serve as the organizational expert in changes in regulatory and market conditions that may affect the agency’s inclusion programs and implement changes and/or adjustments to ensure compliance; work closely with internal communication and process improvement partners to embed diverse, equitable, and inclusive messaging internally and externally.
  • Develop and maintain a comprehensive and competitive benefit and compensation program that best supports team member needs and is cost effective for the organization.
  • Ensure the effective use and maintenance of a human resources information system that meets management information needs and allows for the analysis and communication of records required by law or local governing bodies or other departments in the organization.
  • Research and share the latest industry trends and best practices in a proactive manner, ensuring optimal performance of HR-related activities for the organization.
  • Conduct investigations into allegations of discrimination and team member misconduct, determine appropriate corrective action, and represent the Agency when responding to EEOC claims and DOL complaints.
  • Develop and implement short- and long-range strategies and objectives for areas of responsibility in alignment with, and in support of, the organization’s mission, vision, values, and strategic plans.
  • Represent the organization at various community, business, and civic functions to increase general visibility and awareness of Goodwill programs, services, and enterprises.
  • Provide leadership, direction, and support to one or more committees of the Board of Directors as requested by the President and CEO.


  • Ten years of human resource and diversity, equity, and inclusion management experience with similar level of responsibility in a business or other organization of similar size/complexity.
  • Excellent communication and presentation skills, both written and oral, with the ability to represent the organization across a wide range of stakeholders and constituencies.
  • Proven success as a leader, with experience appropriate to a senior leader position.
  • Demonstrated track record and commitment to diversity, inclusiveness, and equity, and the values of respect, integrity, service, excellence, and stewardship.
  • Demonstrated ability to solve, interpret, analyze complex data and issues, and draw valid conclusions.
  • Proven strategic partner developing long-term plans, providing consultative advice, and leading new initiatives across a matrix environment.
  • Strong relationship builder with the ability to establish common ground, build consensus, and strengthen collaboration among diverse stakeholders.
  • Proficiency in Microsoft Office suite of software.
  • Bachelor’s degree from a four-year college or university in Human Resources Management, Business Administration, or related field (master’s degree preferred).


  • Competitive salary and generous benefits plan that includes paid time off (PTO), medical insurance, prescription coverage, dental and vision coverage, life insurance, 403(b) Retirement Savings Plan, Money Purchase Pension Plan, and tuition reimbursement.
  • Opportunity to work for one of the nation’s most well-known and well-respected nonprofit organizations.


Chris Shade, Consultant