Chief Executive Officer

COMPANY:

Private equity owned distributor of specialty foods.

REPORTS/RELATIONSHIPS:

The Chief Executive Officer reports to the Board of Directors and oversees approximately 30 team members.

BASIC FUNCTIONS:

The CEO leads all aspects of the company in order to achieve value creation for all stakeholders through a comprehensive growth strategy and general management of the business.

Specific duties will include, but not necessarily be limited to:

  • Growth Strategy:
    • Develop and execute strategic growth plan for increasing revenues and profitability.
    • Identify and explore new sales channel and market opportunities.
    • Create and implement new product development process (market/channel identification process, ideating, budgeting, pricing, ROI analysis, market sizing, etc.).
    • Assist with identifying, pursuing, and supporting due diligence for relevant M&A and where needed integration of acquired companies.
  • People leadership:
    • Develop (and where necessary new hires) team to maximize potential as well as team effectiveness to deliver against strategic initiatives/objectives.
    • Develop and implement clear performance metrics for key members (including executives).
    • Develop human capital plan to build a scalable and sustainable operation and service model.
  • Sales and marketing activities:
    • Design and develop, in coordination with company’s VP of Sales, a sales organizational structure to execute on strategic plan for sustainable growth.
    • Support VP of Sales in building and executing a multi-channel sales strategy across geographies capitalizing on the current market needs with clear annual and quarterly revenue targets.
    • Define key roles and responsibilities within the sales organization to ensure clarity and accountability.
    • Identify and implement key metrics to measure, track, and communicate sales team performance, including sales force efficiency and effectiveness. Refine and/or develop (as necessary) new systems and processes to improve sales force productivity including pipeline management, CRM utilization, and key performance metric definition, measurement, tracking, and reporting.
    • Identify, target, and secure new distribution across multiple channels, which may include: natural/organic, specialty retailers, conventional, online, sub-distributors, and/or foodservice customers.
    • Evaluate key target markets (existing and new) and develop plans to penetrate key markets.
  • Account management:
    • Build relationships with natural, specialty, foodservice, mass merchant buyers, and category managers.
    • Manage development of new item presentations and secure placement of product portfolio.
    • Highlight potential product, channel, or market risks and develop mitigation plans to be shared with management and the Board of Directors.
  • Operations:
    • Identify areas of operational improvement and where necessary required resources (internal and/or external) to realize opportunities.
    • Oversee company operations and key functional areas including:
      • Food safety.
      • Order fulfilment and delivery supply chain.
      • Supplier/vendor management – supporting existing relationships and build new partnerships.
      • Inventory control.
      • Quality control.
      • Customer service and sales.
  •  Financials:
    • Collaborate with company’s CFO to develop annual budget, ongoing forecast, and other KPIs.
    • Support CFO in designing and implementing reporting and dashboards to support operations.

REQUIREMENTS:

  • Minimum of five years of experience as a Chief Executive Officer or Chief Operating Officer/President with full P&L ownership in a food distribution company with revenues of at least $75 million.
  • Proven track record of profitable and sustainable growth.
  • The ability to lead and manage rapid change.
  • Experience with M&A – buy or sell side and preferably with post acquisition integrations.
  • Extensive personal contacts in the mainstream grocery channel.
  • Strong people management and mentoring skills with the ability to inspire others.
  • Executive presence; strong business leadership acumen.
  • Excellent communicator, both oral and written.
  • Analytical and problem-solving skills necessary to manage a challenging business environment.
  • Bachelor’s degree required, MBA a plus.
  • Willingness to relocate.

COMPENSATION:

Compensation will be commensurate with experience including a competitive base salary, bonus opportunity, equity incentives, and competitive benefits package.

CONTACT INFORMATION:

Jonas Hedin, Consultant
704.377.0362