Why is a hip-hop playwright and composer profiled in Fast Company? Because Lin-Manuel Miranda isn’t just a lyrical genius. He’s also a marketing genius.
“Miranda’s closest—and most important—relationship is with the hundreds of thousands of fans who have likely never seen the show. Ticket scarcity has motivated him to create an entire world around it, so that people, and especially young people, can feel like a part of the movement even if they can’t get into the theater …
“All of this brings Miranda close to his fans, and Twitter brings him even closer.”
