Director of Marketing

COMPANY:
Luxury services business headquartered in Wilmington, NC.

REPORTS/RELATIONSHIPS:
This position will report directly to ­­­­the Chief Executive Officer and has one direct report (Marketing Coordinator).

BASIC FUNCTIONS:
The Director of Marketing will lead all strategic marketing efforts, developing and executing high-impact campaigns that drive brand awareness, client engagement, revenue growth, and attract and retain top talent and clients across the North Carolina coastal market. This is a hands-on, full-time, onsite role requiring close collaboration with the CEO and leadership teams.

Specific duties will include, but not necessarily be limited to:

Strategic Marketing Leadership

• Develop and implement a unified marketing strategy that drives brand growth, client acquisition, and profitability.
• Translate executive vision into actionable, data-informed marketing plans with clear goals and measurable results.
• Manage the overall marketing budget with a disciplined focus on ROI and performance metrics.
  
  

Brand Alignment and Global Integration

• Leverage and localize global brand assets, platforms, and campaigns to amplify reach and relevance in local markets.
• Ensure all marketing initiatives reflect brand standards and uphold a refined, luxury aesthetic.
• Coordinate with corporate brand and PR teams to maintain consistency across all touchpoints.
  
  

Market Intelligence and Communication

• Track and analyze trends across luxury services to inform strategy and content.
• Produce compelling insights, reports, and marketing collateral.
• Position the organization as a thought leader through educational and data-driven content.
  
  

Marketing Support

• Equip the sales team with premium marketing materials and strategies to help secure clients and grow their businesses.
• Lead recruitment marketing to attract and retain top-producing talent.
• Design campaigns that promote visibility and reinforce brand expertise.
  
  

Growth Initiatives

• Create and manage marketing programs to attract high-end clients
• Develop campaigns that highlight service quality to retain and grow the client base.
• Increase sales and revenue through targeted guest outreach and promotional strategies.
  
  

Creative Direction and Asset Management

• Oversee the production of advertising, video, digital content, and print materials.
• Ensure all creative output meets brand standards and engages target audiences effectively.
• Manage remote designers and third-party vendors to deliver high-quality deliverables on time.
  
  

Digital and Performance Marketing

• Lead strategy for SEO, SEM, social media, website optimization, and email marketing.
• Manage and optimize existing social media accounts while introducing new platforms and creative content to increase visibility and engagement.
• Apply AI-driven tools and analytics to improve targeting, personalization, and campaign effectiveness.
• Regularly evaluate performance data to refine strategy and optimize results.
  
  

Team Collaboration and Culture

• Lead the marketing team and external partners in a culture of creativity, accountability, and excellence.
• Collaborate with leadership to ensure alignment across all initiatives.
• Support internal communications and contribute to a cohesive brand experience across the organization.
  
  

REQUIREMENTS:

• 7-10 years of progressive marketing experience, with three-plus years at a director or senior level, preferably in luxury consumer services.
• Demonstrated ability to drive growth, enhance brand value, and deliver measurable ROI across diverse marketing channels.
• Strong grasp of luxury market dynamics, including emerging trends and competitive positioning.
• Expertise in digital marketing, analytics platforms, AI tools, SEO/SEM, and marketing automation.
• Exceptional aesthetic and brand sensibility in line with corporate’s standards.
• Outstanding written, visual, and verbal communication skills; ability to influence, present, and collaborate across audiences.
• Must be based in or willing to relocate to the Wilmington, NC area.
• Occasional travel (about 5%) for regional, national, or international events may be required.
• Bachelor’s degree in marketing, communications, or business required; master’s degree preferred.
  
  

COMPENSATION:
Compensation will be commensurate with experience including a competitive base salary and bonus opportunity.

CONTACT INFORMATION:
Gregory Lynn Tennent, Consultant
gltennent@CLCBsearch.com
704.377.0362